Learn how to configure and apply segmentation rules to your Tribes. This will allow you to track and measure audience-specific activity and performance, so you can make informed decisions on campaigns or experiment with UX changes on select groups. 


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How do I access the Tribes page? 

To access the Tribes page, sign in to your mtribes account and open the Space you want to work in. Next, open the Tribes page using the vertical navigation on the left-hand side of the screen. Select a Tribe card and click to open the details page. This is where your Tribe metrics and insights will appear after integration. 

How do I configure Tribe rules? 

When you open the Tribe details page, you’ll see three primary selector menus. These dropdown menus contain a broad range of parameters for you to apply as filters. A maximum of ten parameter filters can be applied to each Tribe.  

1. Audience selector menu - switch between Users, Visitors or Users & Visitors.

  • Users - the total number of users (known) associated with a Tribe. 

  • Visitors - the total number of visitors (unknown) associated with a Tribe. 

  • Users & visitors - the total number of combined users and visitors associated with a Tribe. 

2. Any/All selector menu – switch between Any or All parameters.

  • Any - the Tribe will be tracked against any of the parameters you set. 

  • All - the Tribe will be tracked against all the parameters you set. 

3. Parameter selector menu – select from a broad range of Attributes, Behavior metrics, Contextual properties or User tags and set conditions to refine your segmentation.

Attributes include important moments and characteristics of your audience: 

  • Created - the first date a user record was created in mtribes. 

  • First seen - the first date a visitor or user were active on mtribes. 

  • Joined – the first date a user signed up to your product or service. 

  • Known – the first date a user became identified in mtribes. 

  • Location - filter on a specific location name or use a range of alternative options to filter out locations. 

  • User agent - filter on technical data (e.g. operating system, browser). 

  • Device type - filter on a specific device type (e.g. mobile, desktop). 

 Behavior includes various session metrics: 

  • Active days – the number of days a user or visitor was active in the last 30 days. 

  • Average sessions - the average number of sessions in the last 30 days. 

  • Average session time - the average session length in the last 30 days. 

  • Last seen - the last date a visitor or user were seen on mtribes.  

Contextual properties are unique user traits organically identified during the runtime of your app, like during a seasonal campaign. This could include labels like: 

  • Subscription type 

  • Referral campaign 

User tags assign a set of tags to each user. This makes it possible to synchronize existing user segmentation from your CRM or other location with mtribes. User tags are persistent to the user and do not vary across devices. This could include tags like:

  • In trial

  • Football fan


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