Tribe rules | Platform filter

Tribes are configured for tracking by selecting from a range of segmentation rules and filters related to audience behavior and attributes.

In this release, we’ve added a new filter called Platform to the Attributes menu. This new rule allows for even more accurate segmentation and targeting. Platforms in the list include browser, iOS, Android, Apple TV, Android TV, Fire TV, and Roku.

The Platform rule is also available across sample Tribes, which are the Tribes automatically generated when creating new Spaces.

Number property | UX improved

Properties are used to configure Experiences during the template build.

We’ve combined our old Integer and Float properties to create a new Number property that can contain both whole and decimal numbers. Adding the Number property to a template creates a number field that can be used when personalizing Experiences during the targeting phase.

The Number property can be configured in several ways including:

  • setting a range of values (e.g. 1-100)

  • restricting to whole numbers only

  • making it a required field

  • adding prompt or help text

Tribe card | Updated metric copy (Reach)

Tribe data can be viewed on each Tribe details page but also on the Tribe card itself.

In our release on 22 June, we highlighted the redesigned Tribe details page, which included some minor terminology changes to the metrics. In this release, we updated the terminology on the Tribe card to be consistent with the details page.

  • Audience reach is now just called Reach


| For more information on mtribes, visit our Help Center, or leave us a message on the chat widget.

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