mtribes is a software-as-a-service (SaaS) platform that provides real-time audience experience (UX) control, targeting and insights. mtribes helps you identify how audiences engage with your service, create personalized experiences for them and measure the results of your activity. It's the perfect tool to help you uncover opportunities, grow audience engagement and reduce churn.

Who is mtribes for?

mtribes is highly suited to content providers across sports and entertainment, who already have apps in market. However, it can be implemented into any digital environment and can help any business looking for a better way to understand, segment and target their end users or test and validate new features and designs.

What can I do with mtribes?

If you have a live application in market, you can use mtribes to: 

• Create and track audience tribes - group audiences into tribes based on their traits, behavior or activity.
• Manage targeted in-app experiences - define, manage and track key experiences and schedule targeted campaign scenarios to specific tribes.
• Measure results with smart insights - make informed data driven UX decisions using automated insights. 

How is mtribes integrated with my app?

Once you’ve set up your Space and configured your templates, your developer can quickly and easily integrate the mtribes Software Development Kit (SDK) into your application. You can then begin tracking user activity and controlling the presentation of key UX components.

How do I stay up to date with mtribes?

We publish regular release notes with news about design changes, new features and to announce when updates are released.

How do I find out more?

mtribes is built to be intuitive, but we totally understand if you still have questions. Check out our detailed product documentation for more information, or have a look through our FAQs.