Create Tribes based on more granular location filters.*
We’ve expanded our segmentation filters to include the ability to create Tribes based on cities, subdivisions, and postal codes.
Create more granular location-based Tribes
We’ve added further segmentation options to our location Tribe filter.
In addition to continent and country, you can now choose to segment your audience using city, subdivision (e.g. region, locale, state) and postal code/zip code.
This helps you cater to more granular content licensing rules, different languages, or deeper personalization of your apps - perhaps to suit distinct locations for regional holidays.
Learn more about how to configure Tribe rules. You can also find out how to target Tribes with personalized Experiences.