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Tribes

Segment your key audiences into Tribes and track using parameter filters.

  • Configure Tribe rules

    Apply segmentation rules for tracking Tribe activity and reach.* This article describes how to configure and apply ...

  • Event-based Tribes

    Learn what an event-based Tribe is and how to set one up.* This article describes what an event-based Tribe is and ...

  • Tribes user journey - infographic

    A visual summary of key areas of the Tribes user journey.*   A visual summary of key areas of the Tribes user journ...

  • Create your first Tribe

    Setting up your first Tribe on mtribes? Read this first.* This article describes what audience Tribes are, how to s...

  • Customize Tribe cards

    Learn how to visually personalize your Tribe cards.* This article discovers how to give your Tribe cards a little f...

  • What are contextual properties?

    Learn how to track custom audiences with contextual properties.* This article details how to track custom audiences...

  • What are user tags?

    Learn what user tags are and how to manage them.* This article describes what user tags are, how you can use them i...

  • Contextual properties vs user tags

    What's the difference between contextual properties and user tags?* This article details the difference between con...

  • Reserved categories for events

    Reserved category names when defining custom events for Tribes.* This article contains the full list of reserved ca...

  • Countries, country codes, and definitions

    Countries in our Tribe filter list, their ISO 3166-1 country codes, and defintions.* This article outlines countrie...

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